Glossary
Conversational Commerce
Selling products and services through messaging conversations instead of a traditional website checkout.
Full definition
Conversational commerce treats the chat as the storefront. Customers discover products, ask questions, get recommendations, and book or buy — all within Instagram, WhatsApp, or Telegram. This is especially powerful for service businesses (booking) and high-consideration products (real estate, cars). Fiko enables conversational commerce with AI product recommendations, in-chat booking, and direct payment links.
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