Feature

Marketing campaigns on WhatsApp, Instagram, Email & SMS

Segment your audience, run A/B tests, track opens and clicks, and trigger cross-channel flows — all from one dashboard. Built on official WhatsApp Cloud API templates.

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Campaign types

One platform, four trigger types

Manual

Send when ready. Pick audience, pick template, send. Useful for one-off announcements.

Event-based

Triggered when a customer enters a segment (e.g., gets tagged, fills a field).

Scheduled

Send at a specific date and time. Optimal for sales events, holidays, reminders.

Workflow-triggered

Started from a workflow action. Lets you compose complex multi-step flows.

Templates & channels

WhatsApp templates, email, SMS

WhatsApp templates

Marketing and utility templates with interactive buttons, lists, and carousels. Managed from dashboard.

Email (HTML)

HTML email templates with merge fields. Open pixel + click tracking built in.

SMS

SMS for time-sensitive messages or customers without WhatsApp.

Segmentation

Send to the right people, not everyone

Rule-based filters

By tag, custom field value, last interaction, channel, source. AND/OR combinations.

A/B testing

Multiple variants with custom weights. Per-variant analytics.

Tracking & analytics

See exactly what's working

Execution stats

Sent, delivered, opened, clicked, converted, unsubscribed, skipped — per campaign and per variant.

Per-customer attribution

See which customers converted from which campaign. Useful for cohort analysis.

Unsubscribe management

Customers can opt out. Future campaigns auto-skip them until they opt back in.

FAQ

Common questions about marketing automation

Yes. Fiko uses approved WhatsApp templates (marketing and utility types) via the official WhatsApp Cloud API. You manage templates from the dashboard. Carousel templates are supported.
Build segments using JSON-style rule filters: by tag, by custom field value, by last interaction date, by channel. Save segments as reusable audiences for any future campaign.
Yes. Create multiple variants of a campaign (different message, different image, different time). Set weights (e.g., 50/50 or 70/30) and Fiko splits the audience automatically. Stats per variant.
Manual (you send when ready), Event-based (e.g., 'when customer is tagged X'), Scheduled (specific date and time), and Workflow-triggered (started from a workflow action).
Yes. Each WhatsApp marketing template includes opt-out mechanics per Meta requirements. Email and SMS templates include unsubscribe links. Unsubscribed customers automatically skip future campaigns until they opt back in.
Sent, delivered, opened, clicked, converted, unsubscribed, skipped. For email: open pixel + click tracking. For WhatsApp: delivered + read receipts. Per-variant breakdowns for A/B tests.
Yes. A common pattern: collect a phone number on Instagram via workflow, then trigger a WhatsApp template the next day. Or: customers in 'inactive' segment get an email; if no open, follow up with WhatsApp.

Run your first WhatsApp campaign this week

Connect WhatsApp Cloud API, approve a template, segment your customers, and send.

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