Messaging & AI terms, explained simply
Definitions for the terms you'll encounter setting up Fiko, comparing platforms, or learning about AI-powered customer messaging. No marketing speak — just clear explanations.
RAG (Retrieval-Augmented Generation)
An AI technique that retrieves relevant information from a knowledge base before generating an answer.
Read full definition →AI Tokens
The unit of measurement for AI usage. One token ≈ 0.75 English words or 1 character in Arabic/Turkish.
Read full definition →Chatbot vs AI Agent
A chatbot follows pre-written rules; an AI agent decides actions based on context.
Read full definition →AI Knowledge Base
A structured collection of business information that an AI uses to answer questions.
Read full definition →Session Memory (AI)
The conversation history an AI uses to maintain context within an active chat.
Read full definition →AI Training with FAQ
Providing question-answer pairs as training data so an AI gives the right answers to common questions.
Read full definition →Omnichannel Messaging
Managing customer conversations from multiple channels (Instagram, WhatsApp, etc.) in one unified inbox.
Read full definition →WhatsApp Cloud API
Meta's official API for sending and receiving WhatsApp messages programmatically for business use.
Read full definition →Instagram DM Automation
Using software to automatically reply to Instagram Direct Messages based on rules or AI.
Read full definition →WhatsApp Business API
Meta's API for sending and receiving WhatsApp messages at business scale.
Read full definition →WhatsApp Template Messages
Pre-approved messages used to start a WhatsApp conversation or message a customer after 24 hours.
Read full definition →Telegram Bot
An automated account on Telegram that handles messages via the Telegram Bot API.
Read full definition →Instagram Comment Automation
Automatically replying to or DMing users who comment on your Instagram posts.
Read full definition →Appointment Booking Chatbot
A chatbot that lets customers book appointments through a chat conversation without using a website or app.
Read full definition →Customer Segmentation
Dividing customers into groups based on shared characteristics for targeted messaging.
Read full definition →Conversational Commerce
Selling products and services through messaging conversations instead of a traditional website checkout.
Read full definition →Marketing Automation
Software that sends targeted, scheduled, or triggered marketing messages without manual sending.
Read full definition →CRM for Small Business
Customer relationship management software sized and priced for small/medium businesses.
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