Glossary
CRM for Small Business
Customer relationship management software sized and priced for small/medium businesses.
Full definition
Traditional CRMs (Salesforce, HubSpot Enterprise) are built for sales teams with pipelines, forecasting, and complex automation. SMB CRMs focus on the simpler reality of small businesses: store customer info, tag them, track interactions, and follow up. For messaging-first businesses (salons, clinics, real estate), the CRM lives where conversations happen — inside the chat platform. Fiko includes a 'mini CRM' (custom fields, tags, bulk export, cross-channel identity) built into the messaging inbox.
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