Glossary
Customer Segmentation
Dividing customers into groups based on shared characteristics for targeted messaging.
Full definition
Customer segmentation groups customers by criteria like behavior (last purchase date), demographics (location, age), engagement (last message date), or custom fields. Once segmented, you can send targeted campaigns: e.g., 'send a 20% discount to customers who haven't booked in 60 days'. Fiko supports segmentation via tags and custom field rules, used in both workflow conditions and marketing campaigns.
See it in action — try Fiko free
14-day free trial, 50,000 AI tokens. No credit card.
Start Free Trial