Glossary
Marketing Automation
Software that sends targeted, scheduled, or triggered marketing messages without manual sending.
Full definition
Marketing automation handles the logistics of sending campaigns: who to send to (audience segmentation), what to send (templates with personalization), when to send (manual, scheduled, or event-triggered), and tracking (opens, clicks, conversions, unsubscribes). In messaging platforms like Fiko, marketing automation includes WhatsApp templates, email, SMS, and cross-channel flows. The goal is to send the right message to the right person at the right time — at scale.
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