Glossary

WhatsApp Cloud API

Meta's official API for sending and receiving WhatsApp messages programmatically for business use.

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WhatsApp Cloud API is the cloud-hosted version of WhatsApp Business API, launched by Meta in 2022. It lets businesses send and receive WhatsApp messages through software (like Fiko) without managing their own server. Key features: 24-hour messaging window, template messages for marketing, interactive buttons and lists, media support. Fiko uses WhatsApp Cloud API for all WhatsApp integrations.

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WhatsApp Template Messages

Pre-approved messages used to start a WhatsApp conversation or message a customer after 24 hours.

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